It’s about the PEOPLE
and their PURPOSE
-Clayco Brand Mantra
Synopsis
Clayco specializes in the “art and science of building,” providing fast-track, efficient solutions in North America for commercial, institutional, industrial and residential building projects. Clayco, a fully integrated & revolutionary design-build company tasked SCADPro with the opportunity to nuance their current culture & disseminate their narrative to employees, their families, and clientele.
The collaboration between Clayco and SCAD concentrated on the development of tools designed to streamline the culture, and crystallize the on-boarding experience.
I was part of the Clayco SCADpro team that was a combination of students from five different countries studying in ten different fields.
Target Audience
Employees of Clayco, LJC, CRG, Ventana, Treehouse Adventures, Concrete Strategies, and Decennial Group. Current employees who have been in the system and need to be re-introduced to the Clayco culture. Newly hired employees undergoing the on-boarding process and experiencing Day 1
My Role & Contribution
Project Manager : Organizing the diverse team and delegating work.
Ensuring synchrony and timely deliverables.
Scrum Manager : Advising and consulting on the design process throughout the project.
Facilitating the team to strategize and ensure viable, feasible and desirable concept solutions.
Research Manager : Guiding & coaching team members on contextual research.
Spearheading the process of data collection and synthesis.
Problem Statement
Founded in 1984, Clayco has grown to a company that makes $2.6+ billion in revenue for 2018 with more than 2,000 employees across USA. They are one of the nation’s largest privately-owned real estate, architecture, engineering, design-build and construction firms.
In its 35+ years, Clayco has grown from a close knit family to large corporation that wants to retain its family culture. Clayco needed an efficient and engaging tool to communicate its brand and culture to new employees and clients as well as reinforce nuances of their culture to existing employees, clients and partners. Additionally, through the interviews, we discovered another challenge of connecting field employees to the corporate office.
How might we enhance the
onboarding experience, convey the Clayco culture and strengthen the connection
between field and corporate?
Timeline
Process & Tools
Double Diamond
User Journey Map
Experience Architecture
Framework
Prototyping
Slack for communication
Final Outcome
The final deliverables included a concept for a pre boarding box that was well thought of to represent Clayco and keep in mind sustainable and feasibility aspects. The concept was curated around the fact that joining Clayco is a celebration and most people get excited when they receive a package in the mail.
As part of a tool that connects all employees of Clayco, we developed an app that gamifies and diffuses the culture of Clayco. The mobile app is meant to increase accessibility to each employee and make everyone approachable. The app also plays a role in the on-boarding process to simplify and permit time for new employees to foster relationships.
