“Where you innovate, how you innovate, and what you innovate are design problems.”
Tim Brown, CEO and President, IDEO
Engaging People
In Park Systems Across the USA
Design Research
Porter’s 5 Forces
Stakeholder Mapping
SWOT Analysis
Empathy Mapping
Persona Development
Blue Ocean Strategy
ZAG 17 Step process
Business Model Canvas
User Scenarios
Prototyping
Synopsis
As a group of students extremely passionate about the green spaces around us, we wanted to make park systems around the USA more visible to all kinds of users in cities and increase footfall.
We began our process through in depth analysis of the market, competitors, research of involved stakeholders and business models of companies matching our product vision.
Our team identified activity specialists as a “zag” and a “blue ocean” to engage people in national parks as a business model.
Fresh Out emerged as a means to activate locals of a region around these parks to conduct classes on a need basis through a verified and credible system.
Simply, Fresh out is the Uber for activities in the park.
My Role & Contribution
Through the course of the project, the group interchanged roles basis the stage of the process. Each stage managed the strength and weakness of the individual to take the lead. This is represented through a RACI chart which was maintained and updated each week of the project.
Research Manager: Prepared the research plan and advised the team on value of participants to research given the short duration of time available for research. Guided the process of affinitization and empathy mapping to deliver insights for the project.
Project Manager: Led the team through the process of finding a blue ocean for our solution with tools of design management. Led team meetings for effective and efficient meetings to produce and deliver as per timelines
Scrum Master: Using tools and industry knowledge of strategy, aided decision making of viable processes, solutions and content deliverables for the project.
Documentation Manager: Led the team in the story telling and conceptualizing the pitch for our final deliverable. I played a vital role in developing the content and addressing the crucial points for the “shark tank” format of the final presentation.
Opportunity Statement
Visitor spending in communities near national parks in 2018 resulted in $40.1 billion benefit to the nation’s economy and supported 329,000 jobs.
The NPS has 400+ sites that provide year round opportunities for people to better their health.
Group nature walks are linked with significantly lower depression and stress.
This dials down to the fact that environmental resources are available across cities to engage different people to in the ecosystem of the parks to help and benefit all stakeholders involved.
How might we increase interactions in national & state parks
through social & mindful engagement?
10 weeks
Jan 2020 - March 2020
Savannah, GA
Major Park Involved: Wormsloe Historic Site
Final Outcome
Fresh Out
Our team used the insights we discovered and through intentional market strategy, we developed a service that connects people int he community in green spaces.
The above gallery shows screens of our prototype as well as our developed brand.
Be sure to check out our promo video for Fresh Out.
Challenges & Learnings
A huge part of out process was identifying the right tools to guide us through the process of developing the project.
Our team needed more time for research and development of the final application, however we worked within the time provided and delivered to the best of our cumulative strengths.
We were limited by the access we had to research and learn about park systems, being contained in Savannah.
Narrowing down a concept proved challenging in the beginning as we started broad to solve the problems of all stakeholders involved. We worked through the solutions to focus and streamline to a concept that may not have solved all the challenges faced, but touched upon a lot of the major issues.